KNOWLEDGEEXPERIENCEINSIGHT

TGI Sport employs over 250 people globally across 12 offices.

TGI Sport is well positioned to draw on over 20 years of accumulated experience and knowledge across the executive management team to service and deliver on all strategic partnerships.

TGI Sport prides itself on its people and culture.

MARTIN JOLLY

Global CEO

Martin has over 35 years experience in the sports, entertainment and media industries. Working in television, advertising, sales and marketing, Martin founded his own sports agency “Sports Media and Entertainment 360-” (SME 360) in 2015. Prior to that, he worked as Senior VP and MD for IMG’s Asia Pacific Region in Hong Kong.

RUSTY LAWRENCE

Managing Director Europe

Rusty is an expert in the field of premium events, completed the TGI Sport executive board when he joined the company in 2005. Since then, TGI Sport have gone from strength to strength, building a global network of relationships with many of the world's leading sports organisations, clubs and brands. TGI Sport products now grace countless arenas around the globe, in full view of the thousands watching in stadiums and millions more watching on screen.

PATRICK VENDRELY

Founder and Chief Commercial Officer

Pat was one of the founders of TGI Sport in 1997, had spent a decade working with the US Soccer Federation, and was quick to recognise the huge commercial potential of repeating the trick in the sporting world. Advertising in sports arenas had traditionally taken the form of painted boards – this was an opportunity too good to miss.

MICHAEL LONGE

Chief Operating Officer

Michael has conceptualised and implemented digital advertising solutions for the world’s premier sporting organisations in 100+ venues, spanning 40+ countries. He has unparalleled experience in assimilating complex projects and translating them into scalable operating procedures. As a part of the team that launched TGI Sport Europe in 2012, Michael laid the foundation for TGI Sport digital advertising operations in his leadership role of the UEFA project, which served as the catalyst for TGI Sport’s growth in Europe.

DAVID POWELL

Chief Financial Officer

David is TGI Sport’s leader in Corporate Finance. He concentrates in the strategic planning and expansion of the company, while overseeing global operations and organizational leadership. He holds a 30+ years track record of accomplishments, always pushing forward toward TGI Sport’s business growth.

from
1997
until
today

Our journey

TGI Sport’s remarkable journey from wrapping trucks to becoming a leading technology partner to the world’s foremost sports organisations. This is the story of a company that understands transformation. 

Explore the milestones